Prada Paradigme Eau de Parfum Spray 100ml

Product features

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• An avant-garde ambery woody EDP for men, created by master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville using a revolutionary reversed pyramid fragrance structure
• Warm, sensual ambery woods of Peru Balm, Benzoin resin and Guaiac wood are entwined with green Bourbon Geranium and lifted by a fusing Calabrian Bergamot Heart
• Refillable, presented in a lacquered black-to-green bottle with the iconic tilted Prada triangle, designed with sustainability and craft in mind

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Product description

Prada Paradigme Eau de Parfum, an avant-garde ambery woody masculine fragrance built from an inverted olfactive pyramid structure, combining warm resins, green Bourbon Geranium and Calabrian Bergamot for a bold and sophisticated new take on masculinity.

Prada Paradigme is the new signature masculine fragrance by Prada, launched in 2025 and created by master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville. The fragrance challenges the conventions of traditional perfumery by inverting the classic fragrance pyramid structure, composing from the bottom upwards in a reversed pyramid that symbolically echoes the iconic tilted Prada triangle itself. Rather than opening with light top notes and building to the base, Paradigme immediately reveals its warmth and depth. The composition opens with the enveloping sensuality of ambery woods, composed of Peruvian Balsam and Benzoin resin alongside vigorous Guaiac wood, creating a rich, warm and resinous foundation that is rich without being heavy.

At the heart, an iconic green Bourbon Geranium has been reinvented with floral, rosy facets to add a sophisticated freshness and botanical complexity, while airy musks lift the entire composition upwards. The evolution concludes with a fusing Calabrian Bergamot Heart that brings exhilarating citrus freshness to counterbalance the warmth of the base, creating a fragrance that oscillates brilliantly between enveloping warmth and exhilarating freshness throughout wear. The refillable bottle is lacquered in an intense black to green gradation with the iconic tilted Prada triangle in tactile relief, with the outer box etched to echo Prada's signature Saffiano leather cross-hatching.

Features of Prada Paradigme EDP 100ml

• Reversed inverted pyramid fragrance structure, opening with ambery woods and evolving upward to fresh bergamot, a compositional first for Prada
• Peru Balm, Benzoin resin and Guaiac wood create a warm, resinous ambery foundation with exceptional depth
• Bourbon Geranium reinvented with floral, rosy facets for a uniquely sophisticated and botanical heart
• Refillable lacquered black-to-green bottle with the iconic tilted Prada triangle and Saffiano-textured outer box

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Specifications

• Size: 100ml
• Fragrance family: Ambery woody
• Refillable: Yes

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Suitable for

• Men
• Suitable for daytime and evening wear, all seasons
• Ideal as a luxury gift for him

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Warnings and cautions

• For external use only. Do not spray on broken or irritated skin.
• Keep out of reach of children. Flammable. Keep away from naked flames and heat sources.
• Avoid direct contact with eyes. If contact occurs, rinse immediately and thoroughly with water.
• If skin irritation occurs, discontinue use.

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How to use

1. Spray 2 to 3 times onto pulse points such as the wrists, neck and inner elbows from a distance of approximately 15cm. Allow to dry naturally without rubbing.
2. For a longer-lasting and more intense scent trail, apply to the crooks of the elbows and the backs of the knees where body heat will intensify the fragrance throughout wear.

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Ingredients

Please refer to the ingredient list on the product packaging before use. Always check the label before use as ingredients may change.

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